YOO PUNTA DEL ESTE
Punta del Este, Uruguay
The Opportunity: Unfinished, yet sound 120 apartment infrastructure and surrounding property were identified in Punta del Este in Uruguay.
The Partnership: K Group partnered with internationally respected and awarded Philippe Starck, John Hitchcox and the Yoo brand.
The Result: the building was modified from 120 to 200 apartments and an impressive sales and marketing campaign (winner of the CNBC International Property Award for Innovative Marketing) was launched in January 2008. Over 75% of the units were sold within the first 3 weeks.
PHOTO GALLERY
